Previously, Black Girl Digital has produced dual-platform campaigns. Do we recommend it? Here’s the tea:
Although running a dual-platform campaign may seem daunting, it can offer a range of benefits that can significantly enhance the success of your marketing efforts. Here are some of the key benefits of running a dual-platform campaign:
Running a dual-platform campaign will increase your overall brand exposure as it allows you to reach audiences that may not be on one of the platforms exclusively. Tailoring platform strategy to the campaign’s ideal target audience is the secret sauce to leveraging the overall reach! The more reach, the wider and more diverse range of consumers.
Different social media platforms attract different demographics. For example, running a campaign on both TikTok and Instagram can help you reach a diverse set of audience profiles, allowing you to target a broader demographic range. Our previous campaign for Love and Marriage’s season launch gained impeccable results, as we carried out a dual-platform campaign on Twitter and Instagram. The campaign flow encouraged users to join the influencers on Twitter to participate in the conversation surrounding the season launch, and we were able to see that! The campaign impressions exceeded the estimated outcome, as well as reeled in a ton of comments, and engaged users through the incorporation of creators within different verticals. The two platforms allowed the campaign the create a full-circle impact. Two touchpoints are often better than one!
By running a dual-platform campaign, you can leverage the strengths of each platform to increase engagement with your target audience. For instance, TikTok is great for video content while Instagram is ideal for static images and short videos. Combining both types of content can result in a more engaging campaign.
Running a dual-platform campaign can improve your return on investment (ROI) by providing a cost-effective solution to increase brand exposure. As each platform offers different engagement metrics, running a campaign on both can give you a clearer picture of how your efforts are impacting overall brand growth.
Consumers often use multiple social media platforms and are more likely to trust brands that have a presence on multiple platforms. Running a dual-platform campaign can help to build trust and credibility with your target audience.
Ultimately, running a dual-platform campaign, such as an influencer campaign on both TikTok and Instagram, can offer numerous benefits. By leveraging the strengths of each platform, you can increase brand exposure, reach a diverse audience, improve engagement, boost ROI, and build trust with your target audience.