A GLOBAL CREATOR MEDIA AGENCY
Tech enabled with a human centered approach to cross generational marketing.
Hello, we are
BLACK
GIRL
DIGITAL
We manage and activate creator media spend across multiple channels, including programmatic for brands and agency partners. We bridge the gap between programmatic advertising and creator video and audio content, celebrating diversity and fostering cultural understanding across generational audiences. Our data-driven campaigns yield impressive ROI while prioritizing fairness and equity valued by brand partners.
Book a discovery call to learn more.
Lana Nguyen | @laanuhh
WHAT WE DO
CREATOR MEDIA PLANNING & BUYING
CREATOR MARKETING STRATEGIES
CREATOR BRANDED CONTENT &
EXPERIENCES
CREATOR
BRAND LIFT
STUDY
CREATOR PODCAST
MARKETING
MEDIA
DISTRIBUTION
TRUSTED PARTNERS
Since 2016
OUR
TECHNOLOGY
Curastory™ is the first programmatic media buying platform for creator ad reads. They are also the only all-in-one video enablement tool for creators offering editing, music licensing, monetization, analytics, and more to build social media video businesses. For example, think beehiiv for newsletters or Spotify for Podcasters.
Curastory Ad Reads™ have a 5-10% skip rate. Embedded video ads within original content done in creators' voices audiences watch 90-95% of the time.
Curastory Ad Reads™ have an average 4-6x ROAS. Embedded video ads within original content across long-form and short-form original content is a type of digital advertising that has yet to be saturated.
Curastory Ad Reads™ are used & loved by nano, micro, and macro creators.
Together, Black Girl Digital and Curastory™ are changing the future of creator video. Creator ad reads are the future.
CREATOR CONTENT STUDIO
.png)
In collaboration with iWomanTV, BLACK GIRL DIGITAL now has access to a community of talented female writers, producers, directors, creators, and actors to help bring a fresh approach to branded content.
iWomanTV’s founder, Cathleen Trigg-Jones, is an Emmy Award-winning journalist, producer, life coach, and CEO of the multimedia entertainment companies iWoman Studios and Catscape Productions.
Services Include:
Development, Pre-production, Post-Production, Podcast Production, and Virtual Event Production.
.png)
The Black Girl Digital Awards and Official Black Influencer Weekend is an extraordinary annual celebration, eagerly anticipated by Black creators. It’s a dynamic fusion of creativity, community, and business excellence in the creator economy. At this elegant soiree, we Back Black Brilliance, elevate industry standards, and honor the achievements of Black content creators. Whether you’re an aspiring creator seeking sustainable success or a brand eager to collaborate with diverse talent, this weekend is your gateway to inspiration, connection, and impact.
CREATOR AND PODCAST
AD NETWORK
OVER 60 GLOBAL SOCIAL PUBLISHERS
15
CONTENT VERTICALS
10M+
GLOBAL
REACH
TESTIMONIALS
Brands & Creators
I highly recommend working with Black Girl Digital. Under LaToya's leadership, the company has achieved unprecedented success in the past few years. Drawing from her experience in the traditional agency world, LaToya possesses a profound understanding and ability to craft campaigns that genuinely resonate with both the target audience and the brand itself. What sets Black Girl Digital apart is its mission to bridge the gap for historically underrepresented and underfunded Black and Hispanic women content creators, connecting them with advertising brands and agencies. As a Black, woman-owned company, Black Girl Digital's dedication to achieving creator equity is unparalleled. Their commitment to diversity and authenticity ensures that collaborating with them will yield impactful and meaningful results
Arnetta W.
SVP, Inclusive Media Research, Strategy, and Knowledge Management
Meet the Founder
LaToya Shambo
Partnerships and Global Marketing Expert
Shambo, with more than 17 years of experience in Marketing and Advertising, combined her business acumen with a passion for empowering Black women in the digital space by founding BLACK GIRL DIGITAL in 2016, one of the first in the space. This agency was created to tackle the significant disparity in payment between underrepresented creators BLACK GIRL DIGITAL is a respected influencer marketing agency committed to closing the pay equity gap in the industry, a goal that has yielded positive results.
%20(2)_edited.png)
GET ON THE LIST
Get invited to branded experiences, award shows, summits, and more. Stay up-to-date on the latest coming out of BLACK GIRL DIGITAL.
