The Art of
When planning your influencer marketing campaign, it is important to approach it as an art. The artistry is in knowing your audience first, NOT your Influencer! Once you have a clear understanding of who your audience is (the person you are trying to convert), then you can start designing your influencer team. From there, the messaging should be a collaborative effort. Why? Because in order for your brand’s messaging to appear authentic and to resonate with your influencer’s audience (which is ultimately who you are trying to reach) it should be in the voice of the black woman that is standing behind it.
Branded campaigns, aligned with black female influencers, are one of the best ways to create authentic connections with the black and African American female audience. For example, we connected emotionally and organically with black and African American families and drove them to watch VH1’s Dear Mama Tribute show. We had 7 influencers create 7 branded content videos with their kids or promoting their moms. The influencers skewed from millennial moms, teens moms, to mega influencers and the response was heartfelt. The campaign delivered nearly 5M impressions and reach over 3M people, with an astonishing 700 saves! Talk about Tune-in success!
INFLUENCER'S WE WORK WITH
We exist to inspire media agencies and brands to want to build deeper partnerships with women of color and to empower women influencers of color to build a sustainable business doing what they love!
We have access to over 300 black female influencers. We also can source new influencers. We handle everything from outreach, contracting, activation, and reporting.
We focus on the following categories:
Home Improvement - Interior Design
Hair - Natural Haircare - Weaving
Lifestyle - Entrepreneurship
Beauty - Makeup- Skincare
Family - Women's Interest's
Health - Fitness - Food
Fashion - Retail