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FAQ's

Most frequently asked questions:

 

  • Is BGD an Influencer management agency?

    • No

  • Do you provide Influencer lists to Brands / Agencies?

    • No

  • What is a BGD integrated campaign?

    • An integrated campaign is where we curate influencers with a unified messaging strategy across multiple marketing channels. These channels include direct display media, programmatic, custom video, co-branded experiences.

  • Does BGD contract Influencers?

    • Yes, we provide a contract to every influencer per campaign 

  • Do you share your influencer contracts with brands?

    • No, in order to protect the privacy of our influencers.

  • How Does BGD Vet Influencers you contract for campaigns

    • A thorough assessment is conducted to determine the level of risk an influencer poses if selected to participate in a brand partnership.

  • What are your definitions of influencer tiers?

    • Across all platforms

      • Nano - 2.5k-9,999

      • Mid-Micro - 10k-49,999

      • Micro - 50k-299,999

      • Macro - 300k-499,999

      • Alist - 500k+

      • Celeb

  • How large is the BGD network?

    • We have over 1000 vetted Black and Brown creators in our network and are constantly adding more.

  • What is BGD’s minimum acceptable campaign budget?

    • No campaign is created equal. Please schedule a discovery call and we can take it from there. It’s helpful if you have an idea of your budget

  • What does scalable influencer campaigns mean?

    • This means we are working with multiple creators at the same time starting at 5 and up

  • What is the turnaround time to activate an influencer campaign? 

    • It truly depends on the scope of the project. We can get a campaign off the ground as soon as two weeks.

  • What guidelines does BGD follow for influencer campaigns? (include link to FTC, etc.)

    • We adhere to the FTC guidelines and hold our influencers accountable as well. 

  • How much involvement is required of a Brand / Agency to launch a successful activation?

    • Our clients only need to provide approvals, feedback, and/or product, we take care of everything else.

  • Is there a minimum number of followers I need to be considered an influencer?

    • yes, to work with Black Girl Digital as a paid influencer, you must have a min of 2,500 followers and a 2% average engagement rate.