LaToya Shambo is a marketing innovator, founder, and visionary leader shaping the future of multicultural media, creator partnerships, and digital strategy. As the Founder & CEO of BGD Media (formerly Black Girl Digital), LaToya has spent nearly a decade building a 7-figure creator marketing agency dedicated to amplifying diverse voices and driving measurable brand impact. Her work connects Fortune 500 companies—including Walt Disney World, Subaru, African Pride, Spotify, BET, and Walmart—to high-performing creators and multicultural audiences through culturally intelligent storytelling and ROI-driven campaigns.

 

With 15+ years of leadership experience across digital media, advertising, and social strategy, LaToya has managed multi-million-dollar campaigns, led cross-functional teams, and developed scalable systems that support more than 1,000 creators nationwide. She is known for blending creativity, operational excellence, and data-backed insights to deliver consistent, high-performing results for brands and creators alike.